Tickets for the Top Gear Live show go on sale on Friday - prompting MPH 08 to take on more staff to cope with the influx of motorists.
MPH 08 is launching the first Top Gear Live performance, which will see Jeremy Clarkson and the Top Gear crew performing live in London and Birmingham this autumn.
More than 70,000 visitors attended last year's MPH 07, which showcased some of the world's rarest cars and cutting edge gadgets.
And the Top Gear team is working on a series of stunts and challenges for to test the presenters' mettle.
The 2008 show will feature hundreds of exhibitors including Aston Martin, Ferrari and Jaguar, and organisers have taken out insurance on the event worth £1 billion.
Jeremy Clarkson hit the headlines earlier this year when he told a journalist at the Hay Festival he had driven at 186mph on a public highway.
Claiming he had a clean driving licence and had not been stopped by the police in 20 years, he also told the audience of the Welsh festival: "The speed limit's annoying for people who have a job to do."
Tickets for the event cost between £28 and £105 and go on sale at 0900 BST this Friday.
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