Mercedes has launched its latest advertising campaign that ties in with the manufacturer's appearance in one of the summer's most hotly-anticipated movies.
Sex And The City, HBO's popular six-season tale of relationships in New York, will this year be given the big screen treatment and the German car manufacturer will use the chance to promote its S-Class and GLK models.
It is reported by Marketing Daily on the Media Post website, that the S-Class can be seen driven by two of the film's central characters - Samantha and Mr Big - and that this appearance will be accompanied by a TV advertising campaign.
The site also notes that car loans customers and fans of the series will be targeted with an online drive that will also feature the Mercedes GLK - a vehicle that it states has "a prominent spot in the film".
Mercedes' US vice president of marketing, Steve Cannon, told the website that successful campaigns elsewhere, such as in last year's National Treasure: Book OfSecrets film, were behind the decision to link with the movie.
CO2 limits declared illegalCar finance customers who are keen to follow in the footsteps of celebrities like Leonardo DiCaprio and Cameron Diaz by buying an environmentally-friendly car in ...
Published: 15-Sep-2008
Gavin and Stacey star reveals her motoring dreamCar loans customers who are fans of the comedy TV show Gavin and Stacey may be interested to hear the lead actress has been talking about motoring in London.Speaking ...
Brook falls foul of phone lawMovie star and model Kelly Brook has been punished by police after being found using her mobile phone while driving.The 28-year-old, who appeared on BBC1's ...
Car Loan 4U is
authorised and regulated by the Financial Services Authority,
and licensed by the office of fair trading under the consumer
credit act 1974. Licensed Credit Broker. All finance is subject
to status and income. Written Quotation on request. Registered
office: Car Loan 4U Ltd, Beechfield House, Winterton
Way, Macclesfield, Cheshire, SK11 0LP. Registered in the UK.
| Affiliate Scheme | Testimonial | Career | Sitemap |
