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Motorists can buy new Fiat without leaving the house

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Published: 08-Dec-2008
Fashion-conscious car finance customers may be excited to hear about a vehicle Fiat is now selling online.

Motorists can buy the special edition of its 500 city car - which was produced in collaboration with the clothing label Diesel - without leaving the comfort of their living room.

This is the first time it has been possible for customers to complete the entire purchasing process on Fiat's website.

Buyers can go online to put a deposit on the 500byDiesel, order it from the factory, follow its progress, complete payments and arrange for the car to be delivered to a local dealership.

Elena Bernardelli, marketing director in the UK, said: "This new route to market is an exciting and futuristic development for Fiat."

In other news from the manufacturer, it recently announced it was increasing the engine options on its Bravo range, with the introduction of a greener and more powerful unit.
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