Jeep Patriot customers can make their new four-by-four stand out from the crowd with Chrysler's range of accessories including a chrome grille and 20-inch alloys.
Chrysler's entry-level diesel SUV costs £15,995 – almost 20 per cent cheaper than its nearest rival.
And with the SE Exterior pack Jeep enthusiasts can add a front and rear under-ride bodykit, chrome grille inserts, an exhaust tailpipe cover and Startech logo for less than £1,000.
Simon Elliott, managing director of Chrysler UK, said: "People love to personalise their cars. This new range of accessories for the Jeep Patriot will be available in dealerships from June and while some people are happy to add just a few accessories, our great value-for-money packages mean you can really go for it."
"You can now personalise the internal and external styling of the Jeep Patriot or even enhance the performance of the diesel engine," he added.
Chrysler is also offering the SE Lifestyle interior pack for £1199, which includes chrome loudspeaker rings, a leather gear knob and a leather effect armrest cover.
Chrysler introduced the Jeep Patriot in the UK in July 2007.
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