Finance is responsible for nearly half of all new car sales in the UK, according to the Finance and Leasing Association (FLA).
Point of sale finance has increased in popularity by two per cent on 2007 figures, when it accounted for 47 per cent of new sales.
FLA head of motor finance Paul Harrison told Motor Trader: "FLA statistics show point of sale motor finance has remained attractive to customers during current tight credit conditions.
"It has grown in popularity in 2008, as consumers are finding it more difficult to get credit elsewhere."
The credit crunch has been putting pressure on lenders, which has had a direct effect on the car loans market.
A sales director at a leading car dealership told the BBC that people were struggling to be accepted for car finance as a result of the economic slowdown.
But the biggest impact came in the used-car market, with motorists shunning powerful, fuel-hungry vehicles, said the news provider.
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